Community involvement

We do more than just sell BMW’s at our dealership. Since the day we opened our doors, it has been our mission to give back to the community. As a local dealership, we are proud to be sponsors of many area community groups and foundations. 

- Susan G. Komen Foundation: BMW of Peabody has raised over $300,000 in 11 years as partners of the Ultimate Drive Campaign. Annually, our client base and employees are invited to drive a special BMW model on a mapped out route.  For every mile driven, $1 is donated to SGK. BMW of Peabody also raises several thousands of dollars for the Foundation annually with a silent auction.  It is our biggest philanthropic event of the year and we are proud to be part of this amazing foundation.

- Bud Lyon and Warren Waugh donated over $100,000 towards the construction of the YMCA in Peabody/Lynnfield.  Their commitment to the community has helped the YMCA grow and expand since 2003.

- $100,000 in computers was donated to the town of Peabody school system.

- We are proud to employ several interns from the North Shore Community College.
- BMW of Peabody has donated equipment and shop materials to several local vocational schools.

Additional local charities supported by the Lyon~Waugh Auto Group and BMW of Peabody.
- Irish Children’s Hospital
-Concord/Carlisle High School
- Jimmy Fund leadership Council
- Peabody Chamber of Commerce
- Deaconess Hospital
- Manchester Community Center
- North Shore American Red Cross
- Angel Flight
- Concord Museum
- Concord Rotary
- Essex County Community Center
- Pike School
- Save a Child Foundation
- CC Pools
- Emerson Hospital Birthing Center
- Hospice of the North Shore

BMW of Peabody and Boston College

BMW of Peabody is also a major sponsor of Boston College Athletics. For the past 2 years, we have tied ourselves with Boston College’s 3 major team sports, Football, Ice Hockey and Basketball. We are proud to be associated with one of the premier Boston area institutions both athletically and academically.

You may have noticed our Boston College BMW X3 driving through the neighborhood. We can be found displaying our BMW models at every Football match-up and will continue to be active in the BC community.

BMW of Peabody is always looking to meet up with fellow Boston College alumni. Give us a call or email our sales department with your contact information so we can keep you in the loop of future BMW Peabody/Boston College event