Dealership Events at BMW of Peabody
There’s always something new and exciting at BMW of Peabody. We plan many events throughout the year to show our appreciation for customers and their families. It’s our way of saying, we care about you and we appreciate your business!
This is just a partial list of the events hosted at BMW of Peabody:
New Owner Events: These catered events are held twice a year for brand new BMW of Peabody owners. It’s an evening dedicated to “getting to know� our service team and questions you may have about your new BMW.
Service Clinics: Quarterly service clinics are held at our Centennial Drive location. This is your chance to ask our Factory Trained technicians anything and everything about your BMW. Live demonstrations are held throughout the day with BMW experts. All BMW boutique items are discounted and you leave with a free car wash and vacuum! Prizes and a complimentary brunch are served.
Track Day: Be part of a once in a lifetime opportunity to get your BMW on the track at the New Hampshire International Speedway. Held in August, you will get the chance to spend a day with BMW of Peabody and learn from BMW Car Club Instructors the skills you need to drive the speedway!
Click Here to See Photos from Our Track Day Event from September 2007
High Performance Drivers School: A series of 20 minute on-track driving sessions on the road course at NHIS combined with a classroom instruction session.
Advanced Driver Skills School: A series of driving exercises including wet skid pad, emergency lane change, threshold braking and slalom obstacles.
Autocross: Test your skills at maneuvering through a course of pylons without knocking any over.
Demonstration rides: Given by Boston Chapter instructors in select dealer demo vehicles on the track and autocross course. This will give people not interested in driving their own vehicles a feeling for the performance of different model cars as well as the feel for driving around a racetrack/autocross course.
Clients who aren’t ready for the track can participate in a variety of free activities including a timed autocross and an advanced skills drivers school. Meet fellow BMW owners and get in touch with your “racing dreams� at our Track Event.
New BMW Product Introductions
BMW of Peabody wants you to be the first to see the newest BMW models. When BMW introduces a new model to its performance line-up, we want you to help us celebrate. These catered events give you the opportunity to feel and drive the latest ultimate driving machines.
Boston College Events
Join BMW of Peabody at Boston College’s annual Family fun Day and check out our newest line of BMW models. You’ll also have the chance to join us at our hospitality events throughout the athletic season.
