BMW of Peabody Profile
Welcome to BMW of Peabody, the premier New and Certified Pre-Owned BMW dealership 20 miles Northwest of Boston, 40 Miles south of New Hampshire extremely convenient from all areas surrounding New England. The BMW of Peabody organization has grown from 18 employees since its inception in 1993 to over 200 of the areas top performers in automotive excellence today.
BMW of Peabody is proud to provide the ultimate luxury car buying experience in New England. We’re certain you’ll have an experience that is comfortable, hassle free and exciting! Whether you are in the market for a new or pre-owned vehicle, our team of skilled sales professionals will guide you through a process that is completely tailored to meet your individual needs. You can leave with confidence that you’re driving a car that has been carefully inspected for 150% quality.
BMW of Peabody also operates 2 full state-of-the-art service facilities, a SPA designed to “special pamper your automobile” and comfortable waiting lounges. Both stores have the finest selection of genuine BMW parts and lifestyle items available for your shopping convenience.
With a newly redesigned building under construction at 221 Andover Street (Route 114), BMW of Peabody is always evolving in the automotive business and will continue to take your purchasing and servicing experience to the next level.
Mission and Core Values
Every BMW of Peabody employee confidently upholds these five values as it is these that exceed customer expectations.
It is our mission at BMW of Peabody to provide you with the highest possible level of service. Our dedication to the product and our commitment to your satisfaction drive us daily. At BMW of Peabody, we strive to enhance your total experience with integrity and automotive excellence.
Along with our mission, BMW of Peabody is built on five core values:
- HONESTY
- INTEGRITY
- PROFESSIONALISM
- HARD WORK
- RESPECT
Because of our dedication and loyalty to our customers, BMW has awarded us with the highly coveted Center of Excellence award FIVE times. The Center of excellence award is presented only to the top BMW dealerships in the country that have exemplified superior customer satisfaction, operational excellence and outstanding brand recognition.
History of BMW of Peabody
BMW of Peabody was founded in the summer of 1993 by Bud Lyon, Warren Waugh and Bill Currie. Warren is the Managing Partner of the Lyon~Waugh Auto Group.
Today, BMW of Peabody has become the ultimate destination for sales and servicing BMW’s in New England. We’re proud to always showcase the latest BMW New and Certified Pre-Owned models and to be part of a manufacturer that is always enhancing the customers driving experience.
We at BMW of Peabody are always a step ahead of the competition. Our sales and service team are the first to know about the latest BMW products and technology and make it their goal to let customers know. We have an active email database and are proud to send customers the latest news and specials at BMW of Peabody.
We have sold over 10,000 BMWs since 1993. The dedication and loyalty to our customers has been a major factor in our success. Not only do we make advancements every day but we’re also dedicated to our community outreach. We’ve adopted the motto. “Nobody does it better than we do.” We believe it and live by it every day. But don’t take our word for it. Read our customer testimonials found on our website for real customers with real experiences at BMW of Peabody.
The future looks bright for BMW of Peabody. A new building is currently in the construction process as our way of enhancing your dealership experience. With amenities including an expanded service department and a 16 car showroom, this state-of-the art building will make buying and serving your BMW easy.
We vow to make your experience the best possible. We strive to exceed your expectations and provide you with impeccable service. Keep your eye out in 2008 for the new 1 series, X6 and a brand new design of the M series. You can be sure to find them here at BMW of Peabody.
Marshal Cabot, General Manager of BMW of Peabody
Marshal Cabot has developed a team of highly successful associates and has laid down the foundation for a successful and customer friendly dealership. With over 35 years of automotive industry experience, Marshal brings a wealth of knowledge to BMW of Peabody. As a resident of Concord, MA, he’s been part of the BMW of Peabody organization since its inception and is fully versed in every department at the dealership.
Marshal has also on the BMW regional advisory council and was recently elected as a member of the National BMW Dealer forum. His loyalty to BMW of Peabody has been a major factor for their continued success.
