BMW Genius Bar

Make a BMW product expert your new co-pilot.
Introducing BMW Genius Everywhere.

BMW vehicles come jam-packed with state-of-the-art technology and luxury features, ensuring that their drivers remain in complete control and comfort when on the road. Learning the intricacies of each and every feature of your BMW can greatly enhance your overall driving experience, and that's why we offer BMW Genius services at our BMW dealership in Peabody.

Master Your Ultimate Driving Machine with the BMW Genius Bar
Our BMW Geniuses are fully trained in all of BMW's latest and most impressive features, and can demonstrate how to fully enjoy your BMW at a moment's notice. Whether you'd prefer to speak to our BMW Geniuses online, over the phone or in person at BMW of Peabody, our staff is ready to inform and educate every BMW driver on the best ways to use their Ultimate Driving Machine. If you have questions regarding voice commands, smartphone integration, navigation or any other technology or features, chances are a BMW Genius has the answers. Download the BMW Genius App on your tablet or smartphone to learn even more about BMW's latest features, then stop by BMW of Peabody to see what our team of BMW Geniuses can do for you.

BMW Genius Team
BMW of Peabody
221 Andover Street
Peabody, MA 01960
t (978)-538-9900


BMW Genius App
The BMW Genius App is the all-new way to learn about your BMW on your tablet and smart phone. This app provides you with how-to videos about key features and functionalities, as well as model specific product information. The better you know your BMW, the more you can enjoy the benefits of BMW's class leading innovations.

BMW Genius Hotline
Curious about a vehicle feature you've never experienced? Call our BMW Genius Hotline where our dedicated team is available to help answer all of your product related questions. For your convenience, you can also save this number in your vehicle. If you aren't sure how, please call us and we would be happy to assist you.

BMW Genius Hotline - 1.844.4GENIUS (443-6487)
Available Monday through Thursday 9:00am-9:00pm (EST),
Friday 9:00am-6:00pm (EST), and Saturday 10:00am-7:00pm (EST)
If you would prefer to send us an email, please contact

Want to learn more?
Set yourself up for BMW Encore
Your new BMW is filled with amazing features and functions. After you have had the chance to familiarize yourself with many of them, we encourage you to reach out to your BMW center to setup your complimentary BMW
Encoreappointment. It is a special session scheduled at a time of your convenience, dedicated to answering all of your questions about your new BMW.

Make an Inquiry