Congratulations, you're now a proud owner of a new BMW luxury sedan or BMW SUV. What's next? To properly enjoy everything your new BMW has to offer, we have a BMW Genius team here to help you learn about all the wonderful features your new BMW luxury vehicle offers. What's a BMW Genius? A BMW Genius is talented employee trained and skilled in how BMW vehicles operate. If you just purchased or leased a new BMW from our BMW dealer in Peabody, MA. It may be time to schedule a one-on-one BMW Encore appointment.

Meet the BMW Peabody Genius Team: Eric, Luis, Nicholas, and Will

Contact Our BMW Geniuses
Eric Castetter:
Luis Mendez:
Nicholas Khouri:
Will Emerling:


Don't know how to use the navigation features in your new BMW X7? A BMW Genius at our can help with that. Even if you're just wondering how to sync your smartphone to the iDrive system in your new BMW 3 Series, one of our experience BMW Genius team members will be able to assist. If you're ever wondering how to operate any function in your new BMW, the highly motivated team at BMW of Peabody is only a click or call away.

BMW Genius Hotline
Curious about a vehicle feature you've never experienced? Call our BMW Genius Hotline where our dedicated team is available to help answer all of your product related questions. For your convenience, you can also save this number in your vehicle. If you aren't sure how, please call us and we would be happy to assist you.

BMW Genius Hotline - 1.844.4GENIUS (443-6487)
Available Monday through Thursday 9:00am-9:00pm (EST),
Friday 9:00am-6:00pm (EST), and Saturday 10:00am-7:00pm (EST)
If you would prefer to send us an email, please contact

Schedule Genius Appointment

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BMW Of Peabody
A BMW M Certified Dealer Certified Center

221 Andover Street
Directions Peabody, MA 01960

  • Sales: 978-573-5682
  • Service: (978) 538-9900
  • Parts: (978) 573-5651


  • Monday 8:00 am-7:00 pm
  • Tuesday 8:00 am-7:00 pm
  • Wednesday 8:00 am-7:00 pm
  • Thursday 8:00 am-7:00 pm
  • Friday 8:00 am-6:00 pm
  • Saturday 9:00 am- 5:00 pm
  • Sunday Closed