Community Outreach at BMW of Peabody

We do more than just sell BMW cars at our dealership. Since the day we opened our doors, it has been our mission to give back to the community. As a local BMW dealership, we are proud to be sponsors of many area community groups and foundations. 

- Susan G. Komen Foundation: BMW of Peabody has raised over $300,000 in 11 years as partners of the Ultimate Drive Campaign. Annually, our client base and employees are invited to drive a special BMW model on a mapped out route.  For every mile driven, $1 is donated to SGK. BMW of Peabody also raised several thousands of dollars for the Foundation annually with a silent auction.

- Bud Lyon and Warren Waugh donated over $100,000 towards the construction of the YMCA in Peabody/Lynnfield.  Their commitment to the community has helped the YMCA grow and expand since 2003.

- $100,000 in computers was donated to the town of Peabody school system
- We are proud to employ several interns from the North Shore Community College.
- BMW of Peabody has donated equipment and shop materials to several local vocational schools.

Additional local charities & organizations supported by the Lyon~Waugh Auto Group and BMW of Peabody: 

- Irish Children's Hospital
- Concord/Carlisle High School
- Jimmy Fund leadership Council
- Peabody Chamber of Commerce
- Deaconess Hospital
- Manchester Community Center
- North Shore American Red Cross
- Concord Museum
- Concord Rotary
- Essex County Community Center
- Pike School
- Save a Child Foundation
- CC Pools
- Emerson Hospital Birthing Center
- Hospice of the North Shore
- Peabody Education Council
- Katie Lynch Foundation

BMW of Peabody and Boston College

BMW of Peabody is also a major sponsor of Boston College Athletics. For the past 2 years, we have tied ourselves with Boston College's 3 major team sports, Football, Ice Hockey and Basketball. We are proud to be associated with one of the premier Boston area institutions both athletically and academically.

You may have noticed our Boston College BMW X3 driving through the neighborhood. We can be found displaying our BMW models at every Football match-up and will continue to be active in the BC community.

BMW of Peabody is always looking to meet up with fellow Boston College alumni. Give us a call or email our sales department with your contact information so we can keep you in the loop of future BMW Peabody/Boston College event. 

Dealership Events at BMW of Peabody

There's always something new and exciting at BMW of Peabody. We plan many events throughout the year to show our appreciation for customers and their families. It's our way of saying, we care about you and we appreciate your business!

This is just a partial list of the events hosted at BMW of Peabody: 

New Owner Events: These catered events are held twice a year for brand new BMW of Peabody owners. It is an evening dedicated to getting to know our service team and to ask questions about your BMW. 

Service Clinics: Quarterly service clinics are held at our Centennial Drive location.  This is your chance to ask our factory trained technicians anything about your BMW.  Live demonstrations are held throughout the day with BMW experts.  All boutique items are specially priced and you leave with a complimentary wash and vacuum.

New BMW Product Introductions

BMW of Peabody wants you to be the first to see the newest BMW cars. When BMW introduces a new model to its performance line-up, we want you to help us celebrate. These catered events give you the opportunity to feel and drive the latest ultimate driving machines.


Join BMW of Peabody at Boston College's annual Family fun Day held each April and check out our newest line of BMW models. You'll also have the chance to join us at our hospitality events throughout the athletic season.